Paste a URL or upload a document. Passmark reads it, checks it against a compliance model you control, and tells you exactly what breaches — the rule, the offending line, and wording that would pass.
A Passmark model is a set of rules, three tuning dials and your own exceptions. Start from one we maintain, or build your own from scratch.
UK non-broadcast advertising. Advertorial labelling, misleading pricing and discounts, testimonials, environmental and health claims, competitor comparisons and urgency.
Financial promotions under COBS 4, CONC 3 and the Consumer Duty. Risk warnings, capital-at-risk wording, past-performance claims, APR and cost disclosure, high-risk investment and crypto rules.
Clone any model and rewrite it. Add your brand's substantiated claims, banned phrases, tone-of-voice rules and legal exceptions — then tune how strictly each is enforced.
We're adding pre-built models for other regimes and markets. Tell us which one you need and we'll prioritise it — or build it yourself in the meantime.
Every model has three dials — strictness, tone of the suggested fix and review depth — so a regulated client and a homeware brand aren't judged the same way.
Anywhere copy has to clear a bar before it goes out.
Catch the CAP Code breach in a landing page or advertorial before the ASA does — and before it costs you a campaign takedown.
Run every deliverable through the client's own model and hand over a branded report with the work. Fewer review rounds, a written trail.
Encode your style guide as rules: banned phrases, mandatory disclaimers, claims you can and cannot make. Apply it to everything, consistently.
Point it at pages you published months ago and find the claims that would not survive a complaint today.
Scan what other people publish about you. Catch a partner's over-claiming before a regulator attributes it to your brand.
Call the API from your CMS or build pipeline and block a page from going live until it passes.
No integration, no tagging, no change to how your team writes.
A live URL, or an upload: HTML, Word document, PDF proof, or an image of the creative.
Pass or fail, every breach quoted verbatim from your copy, the rule it falls under, and a risk level.
Send a link to your client or legal team, or download a PDF — branded as you, on higher plans.
Every finding must quote your copy word for word. Anything the model can't point to in the source is discarded before you see it.
Live pages, HTML, Word, PDF proofs and images — including the small print inside artwork.
Every scan becomes a shareable link and a PDF. On higher plans they carry your logo, colours and contact details — not ours.
Invite colleagues, keep the full scan history, and see who checked what and when.
Scan from your CMS, pipeline or campaign tooling and get the verdict back as JSON before anything goes live.
Every scan retained with its verdict, the model used and the reviewer's notes — so you can show your working.
No. Passmark is a pre-publication check that flags likely problems so your team can fix them early. It does not replace your compliance team or legal counsel, and a pass is not a guarantee a regulator will agree.
Yes — that's the point. Clone a built-in model and rewrite the rules, or start from your own. Add exceptions for claims you hold substantiation for, set how strictly each is enforced, and apply it across your whole team.
The UK CAP Code, maintained by us and kept current. More pre-built models are on the way; in the meantime you can encode any ruleset yourself, and we'll happily prioritise one you need.
Every finding must quote your copy verbatim — we drop anything the model can't point to in the source, which kills most false positives. You can thumbs-down any finding, and that feedback is exported so a model can be tuned to your standards.
On the Growth plan and above, shared reports and PDFs use your logo, colours and contact details. On Scale you can also serve them from your own domain.
It is stored against your organisation so the scan stays auditable, and is visible only to your team. It is never shared with other customers and never used to train anyone's model.
25 scans, no card. See what your current landing page would flag.
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